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Strategic Power Sales

Manage your entire sales process strategically to improve sales and strengthen customer relationships. Learn how to plan, personalise and present the right product to the right prospect with professionalism and confidence.

Course Overview

The objective of this programme is to give sales people of all disciplines, the knowledge and skills to manage their sales processes more strategically so that they build better customer relationships and they increase their sales rates.

On completion of this highly engaging programme, and through practice in the workplace, you will learn how to identify and understand the needs of customers, present a personalised presentation using the right tools and techniques and assist customers in making decisions, with the goal of achieving your sales outcomes.

By being more strategic in your sales approach, you will present yourself more professionally and confidently.

Course Objectives:

The minimum measurable outcomes that you can expect as a delegate, are:

  • Understanding the needs of prospects or customers
  • Presenting your sales track professionally
  • Improving your sales rates  
  • Developing the right image to build trust and confidence in your prospects or customers
  • Developing a positive attitude towards yourself and your customers.

Course Delivery

Facilitator-led sessions where you will be involved in discussing, role playing, solving problems, questioning and presenting throughout the three days.

Given the highly practical and interactive nature of the programme, you will be expected to prepare in the evenings for the following day.

Course Assessment

Although there are no formal assessments, such as exams and tests, to earn a certificate of attendance, you are required to:

  • Participate in formative assessments which are conducted during the training through personal one-on-one coaching, questionnaires and observations.
  • Participate in summative assessments which are conducted at the end of the training in the form of exercises and role-plays to test your understanding and the skills developed.
  • Attend all 3 course days

Course Content

You will gain theoretical knowledge and practical skills in the following subject areas:  

  • The five strategic steps of selling to ensure customers make the right decisions.
  • Creating personalised, flexible and powerful presentations.
  • Uncovering hidden objections, concerns and new opportunities.
  • The art of strategic questioning.
  • Creating a positive image of yourself and your organisation to gain trust and respect.
  • Establishing and developing long-term relationships. 
  • Analyzing and understanding prospects or customers, whether face-to-face, electronically or telephonically, to create rapport.
  • Dealing effectively with external and internal customers.  
  • Gaining the business edge as an industry expert to generate more sales.

Course Prerequisites

No prior experience is required.

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